The Difference between Your Resume and LinkedIn Profile

Your LinkedIn profile is a lot more than your resume

You have spent a lot of time and effort in crafting your newly updated resume, and are proud of the result – it looks good! Now you need to get your LinkedIn profile uploaded so that people (especially recruiters and hiring managers!) can find you in searches. So that’s just a matter of ‘cut & paste’ from your resume to LinkedIn – right? No, actually! That’s the lazy option and a lost opportunity to portray and sell yourself to the world.

So if copying your resume is not the proper way to creating a LinkedIn profile, what is? And what are the differences between the two?

The Focus

The differences is firstly in the audience they are aimed at. Your resume should be focused on the requirements of a particular job (generic resumes don’t get you an interview anymore!), so the audience for it is narrowly defined.

A LinkedIn profile, on the other hand, has a potentially much wider audience – if you are job searching, you want recruiters and hiring managers from different companies and possibly different industries looking to fill a range of jobs to find you. Even if you are not in the market for a job, you want to portray a professional image of yourself because customers, clients, suppliers, colleagues, your bosses, competitors’ staff, their bosses, etc, may all have a look to find out more about you. And wouldn’t it be nice if a head-hunter contacted you even if you are not looking to change jobs!

So you need to craft your LinkedIn profile in such a way that all of these people can find you. You do this by focusing on two other differences between a resume and a LinkedIn profile – the Headline and the Summary.

The Headline

The headline in your resume should be focused on that one job you are sending it for – it should say something about your job title or area of competency and mention a few key skills required for that job. The headline in your LinkedIn profile should contain some of the keywords people might use in a search to find someone just like you – someone with your skills, your strengths, and experience. The headline is the first place a LinkedIn search goes to, so you should help your potential searchers by using the keywords they will use. If you want some help with this, Google or LinkedIn search for someone reasonably well known in a position similar to yours. Look at their headline and note the keywords they used.

The Summary

The summary or profile in your resume should be just one paragraph in length (but short enough to read in a quick glance) and mention your position, some skills and achievements related to the key requirements of the job you are seeking, and perhaps an educational qualification if that too is key.

The version of the summary in your LinkedIn profile can contain all the information used in your resume’s summary and a lot more! You have a maximum of 2000 characters to use, so make the most of them. Write this summary in the first (I, my or me) or third (he/she, his/her) person – a resume summary shouldn’t contain pronouns, but LinkedIn ones do – and be less formal. Bring in something interesting about yourself, perhaps a passionate pastime or leisure pursuit – if you play on the local football team or are dreadful at but love tennis, mention it – it will portray you as more human. Even though there is a separate section in LinkedIn to list your skills and competencies, it can be useful to use some of those keywords in how you describe yourself – this again helps your profile to be ‘found’ in searches.

Be Creative

LinkedIn facilitates telling your story in multi-media, so, depending on the type of industry you are in and how you want to portray yourself professionally, make good use of this facility. You can have a link to your ‘master-copy’ resume (the not so focused one), a link to a video clip of you presenting at a meeting, a picture of you missing that tennis ball (!), a picture of that award you received, etc. Just make sure that they are in keeping with the image you want to portray and are appropriate for the industry you work in.

LinkedIn’s Salary Calculator Has Potential For Useful Insights

LinkedIn's Salary Calculator

LinkedIn recently launched a salary calculator that removes one of the hallmarks of the social media platform’s operating principles — identity — to bring users a tool that lets people submit/see anonymous salary information across various fields.

The calculator, LinkedIn Salary, is included in all premium memberships. It’s free for LinkedIn users who are willing to anonymously submit their base salaries and other compensation benefits, including bonuses and equity.

At the moment, users in the U.S., U.K., and Canada can view salary information based on a variety of factors, including:

  • Skills
  • Education
  • Experience
  • Size of the company
  • Location of the company
  • Industry

Over the next year, the salary calculator will be released in other countries, with the goal of helping “professionals around the world make better career decisions and optimize their earning potential now, and in the future,” LinkedIn notes on its official blog.

In addition to providing salary information, the calculator will also suggest different steps users can take that will help to optimize their earning potential. This could include learning new skills, furthering their education, or making career changes that could result in a difference in their earnings.

For example, LinkedIn shows that a registered nurse in greater New York City earns a median base salary of $80,000. That same position is paying a median base salary of $124,000 in the San Francisco Bay area. However, a registered nurse in greater New York can check out some of the local companies listed where the median base salary is greater than the region’s average. At Memorial Sloan Kettering Cancer Center, the median base salary is $103,000.

Aside from locations, LinkedIn notes that, for instance, marketing directors tend to get a higher salary increase after earning an MBA. The site also shows that sales representatives in healthcare are earning more than other sales representatives.

LinkedIn is trying to improve their user experience by pulling the positives from salary calculators run by competitors (such as Glassdoor and Payscale) and adding in more analytical/actionable elements.

LinkedIn's New Feature For Making Conversations Easier

linkedin tips messaging

LinkedIn is a useful tool for building a professional network and achieving career success. One of the primary ways this is accomplished is through LinkedIn messaging. This tool provides LinkedIn users with an easy way to get, and stay, in touch with one another.

Reaching out to create a new connection or feed an established one is not always easy or straightforward. Whether you are looking for a new job, want to connect with a lead or have the desire to get closer with a promising contact, reaching out and starting the conversation may seem awkward at first.

To provide more authentic ways to connect, LinkedIn now offers personalized conversation starters for messages in its app. Simply select a user to message, and tap the lightbulb icon for unique blurbs tailored your recipient.

Starters may include:

Updates on Your Connection’s Professional Activity

You can reach out with congratulations for a connection who recently landed a promotion or won an award in his or her workplace.

You may also be directed to an article that this person posted on LinkedIn so that you can converse about it and offer your thoughts.

These provide great ways to reach out and also be a part of  your connection’s recent business successes/activities.

Shared Experiences

Perhaps you and your connection are part of the same sorority or both worked for the same company.

This shared experience can give you common ground for striking up a meaningful conversation.

Bonding over common experiences can make a big impact and set you up for turning a connection into a promising professional contact.

Shared Connections

The old adage about who you know being more important than what you know may be true, after all.

Find contacts that you and your connections share in order to spark conversation and establish a level of familiarity with someone you may not know.

Using these conversation starters will make it a bit easier break the ice in your LinkedIn conversations. Take a look at this video for some more information on the feature.

LinkedIn Tip: Let Recruiters Know You're Open To New Opportunities

linkedin tips recruiters job opportunities

Everyone knows that the secret to feeling happy and fulfilled in your career is to find a profession that you love.

Everyone also knows that, if you are not feeling happy, fulfilled or satisfied in your current job, then there is no easy way to let the world know that you’re open to new career opportunities, without worrying that your current employer will find out. In a worst-case scenario, you’ll end up having no job at all.

What if there was an easy way to search for another job while keeping your current one after all? Imagine if you could privately signal to job recruiters everywhere that you would like to hear from them, or that you’d like them to help you find new job opportunities elsewhere. By doing this, you increase your chances of having one of those special and magical moments when a job recruiter reaches out to you with an amazing opportunity for career advancement.

Luckily for you, you don’t have to imagine. It is now possible to privately signal to recruiters that you are open to new job opportunities without having to worry over angering your current employer or losing your current job.


Open Candidates

Open Candidates is responsible for making all of this possible. It is a new feature for LinkedIn that makes it easier to connect with recruiters who can land you a job by privately signaling to them that you are open to new job opportunities.

You can specify the types of companies or positions in which you are most interested. You will also be easier to find for recruiters who use LinkedIn.

Open Candidates can be found when you click the “Preferences” tab on the home page for LinkedIn Jobs. To enable this feature, all you have to do is simply turn on sharing and fill in some brief information about the types of companies and positions in which you are interested.

The next thing you know, you are making yourself available and known to recruiters who can help you find a job, while keeping everything private for your own security and peace of mind.

LinkedIn hides the Open Candidates signal from recruiters at your current company or affiliated companies so you won’t have to worry about your boss finding out that you are looking for new work.

Open Candidates is available in the US, UK, Canada and Australia for desktop and mobile use, and it will soon be available worldwide. It is also important to note that before you change your preferences and enable Open Candidates, you should update your profile and make sure all of your information is polished and current.

Make It Easier For Employers To Find And Notice You On LinkedIn

linkedin profile tips job search

LinkedIn is a professional networking site that can help you land the kind of job you’ve always wanted.

It can also be a frustrating experience when you create a profile and nothing much happens.

The thing to remember about LinkedIn is that you’re competing with thousands of people with similar profiles and job experience. Therefore, you need to take steps to ensure your profile cuts through the sea of eager prospects and catches the attention of hiring managers.

To be considered for a job focus on three goals: getting found in LinkedIn search, making a strong first impression and successfully receiving an invite from a hiring manager.


COME UP IN SEARCHES

Imagine being a busy hiring manager faced with the daunting task of weeding through tons of profiles in order to find the best matches for a particular job. It would take too long without shortcuts, which is why employers use targeted search terms to find qualified prospects that fit their criteria. There are two ways to get on the radar of employers and to get more traffic to your LinkedIn profile.

Use targeted keywords.

Targeted keywords are words and phrases commonly used in job descriptions and when searching for candidates. When a manager types specific keywords into the search box, they have instant access to all profiles using those words.

Your first step is to make a list of keywords that correlate with your target job titles, skills and experience. Then strategically insert those keywords into your profile.

For instance, managers seeking a customer service representative type “customer service” in the search box. Anyone seeking a job in this field must include “customer service” a number of times in their profile to have any chance of being found.

You can also include additional keywords related to your desired position. Customer service words, such as “communication,” “account,” and “database,” help managers zero in on qualified candidates.

Boost the number of contacts.

Remember that LinkedIn is a networking site. That means the more contacts you have, the higher your odds are of getting attention. If you have very little or no connections, quickly change this by growing your contact list.

One way to do gain contacts quickly is to import your address book into your account, and send a personalized invite to everyone you know.

Accepting invites you receive is another way to grow your network. Expect to get invites from people you don’t know, and it’s perfectly okay to add them because being in their network might open up an unexpected career opportunity.


MAKE A BIG IMPRESSION

Hiring managers have very little time to gather good candidates, so your profile has to make a great impression within the first few seconds.

There are a couple of things you can do to increase your chances of standing out from the pack.

Post an appealing photo.

Think of your profile photo as an opportunity to present a professional image to someone seeking the best employee. This is not a beauty contest nor a competition to find who can show off the best fake smile.

A photo is a chance to come across as likeable and a good fit for the employer’s work environment.

Take a look at this article, for research-backed tips to get the perfect profile photo.

Create a powerful headline.

Take time to compose a strong headline that is going to make a hiring manager stop and find out more about you.

Hiring managers look for people who can bring something significant to their work team.

Make your headline pop with a strong statement that includes relevant keyword. Something like “Customer Service Rep – Award Winning Communication & Client Management Skills” is eye-catching.


GET INVITED

Everything you do with your profile should lead to the invite for an interview. You’ve got the attention of a hiring manager, now your profile must be effective enough to get you across the finish line.

Keep it simple.

Hiring managers are super busy. When they scan your profile, they pick out key points of interest. They don’t have time to delve deeper into every sentence and bullet point you write. With this in mind, make your profile as simple as possible for managers to skim through and get a good sense of your skills and experience.

Create a power summary.

Some managers only read summaries, which is why you want to discard any fluff and make every word count. Create a strong opening sentence that reveals what makes you such a great candidate. Use follow-up sentences to back up the first sentence.

Clarify your experience.

The section that includes your job experience is going to be longer and more involved, and you should make sure all important information is easy to understand. Change odd job titles and awkward descriptions to something the average person understands.

5 tips to get your profile noticed on LinkedIn

get your profile noticed linkedin tips tricks

Donna Serdula, author and speaker, specializes in the topics of job hunting, LinkedIn and executive branding.

In this video she shares 5 tips for getting your professional profile noticed on LinkedIn. Have a look at the video or read on for the highlights.



1: Make your profile sensitive to the LinkedIn Search Engine Ranking by taking advantage of the Headline, Summary, and Job Title sections of your profile.

These are the sections that are going to be most prominent when people search for people/businesses on LinkedIn.

Make your profile easy to find for people who don’t know your name, by wisely filling these sections with relevant keywords and information.

That way, when people search for businesses/people to accommodate their needs, your profile will not only be more visible, but also more appealing.


2: Add a Benefit Statement.

Give people a bit of an extra incentive to click on your profile.

Tell them what makes you unique and what impact you can make.

Make your profile as appealing as possible in a short space, so that people want to click and learn more.


3: Actively Post Content.

Keep people updated on what you’re doing. Post relevant content and updates.

Keep your profile in their feeds, so if an opportunity does come up wherein your skills or services would be beneficial, your profile will come to mind and they will give you a call.

The content you post doesn’t even necessarily have to be content you created. Sharing articles and relevant stories will keep you in the back of people’s minds.


4: View Other People’s Profiles.

On LinkedIn anyone whose profile you view, will see that you viewed them and might be interested enough to check out yours.

This is a simple way to get your name out there and make people notice you.

Use this feature to your advantage.

Stay active, show an interest in other’s work and they will most likely show an interest in yours.


5: Give Recommendations.

Don’t just ask for recommendations, show that you want to actively help others and give recommendations to benefit them as well.

When people come across the opportunity to give a recommendation to someone, the person who gave them a recommendation is going to seem to be the more appealing choice.

It’s a symbiotic relationship, concern yourself with helping people in every way that you can and it will come back around.

‘Weak ties’ are more likely to get you a job

weak ties linkedin job search singapore malaysia thailand indonesia australia

Job searching is not what it used to be.

If it has been a few years since you have needed to actively look for a job, you might not be aware of all the possibilities and options available.

Job boards and newspaper classifieds may still have a few benefits and resources, but they no longer play as significant of a role.

A proper digital presence and social media, especially LinkedIn, are now the best way to approach today’s job market.

Although LinkedIn is growing daily in popularity, very rarely is it used to its full potential. Most people use it as just another job board, which defeats it’s purpose entirely.

When used properly, LinkedIn has the ability to place your resume on top of any employer’s stack of applicants.

The main benefits of LinkedIn are:

  1. Easier networking and contact management.
  2. Having access to people in employer companies directly (i.e. being able to bypass recruiters and job boards).
  3. Making use of ‘weak ties’ which are a very effective for job search purposes.

Let’s look into the usefulness of weak ties for your job search.

Connections with colleagues, close friends, and family members are great. You should certainly use these ‘strong ties’ in order to get your next job.

However, according to a study completed by sociologist Mark Granovetter, you are 58% more likely to land a job through the people in your life who you are not that close to.

Such people, who Professor Adam Grant (Wharton School) calls weak or dormant ties, are “people with whom you’ve lost touch for a few years: a childhood neighbor, a college roommate, or a colleague from your first job.”

LinkedIn makes it very easy to find, connect with and cultivate these people during your job search.

Through the years of drifting apart, they have established different connections and developed new friendships with people you probably do not know. They provide an expanded set of opportunities that are not available through your close friends and family members, who have the same general social circles you do.

So the next time you get a LinkedIn request from someone from a distant past, or someone who you don’t know too well, think twice before ignoring it. The power of LinkedIn is in it’s network. You have access to your connections, as well as people in their network, and their network’s network.

For best practices to use LinkedIn during your job search with strong and weak ties, take a look at some of our articles and also the Networking/LinkedIn section of our job search guide.

LinkedIn Status Updates That Lead To Great Job Opportunities

linkedin status updates

In a recent video – Expert Strategies for Success by LinkedIn – there are a variety of tips for writing LinkedIn status updates that attract valuable job opportunities.

To help those in need of this information, here are a few of the finer points made in the video.

  1. LinkedIn users become 10x more likely to be contacted by recruiters or employers when they share content at least once a week. Just make sure your status updates are always strong!
  2. Keep your statuses professional and relevant. LinkedIn is not a place for gossip or personal to-dos. Stay relevant to the industry you want to be employed in by sharing industry statistics and innovations that you find fit/interesting.
  3. Keep statuses positive. It is unprofessional to criticize co-workers or past employers on this social network. If you do this, you will quickly become unattractive to the potential recruiters searching out your profile.
  4. Post consistently. Whether you are posting multiple times a week or once a day, it is important that you stay to a schedule with your posts. Doing so will help you become more visible on the network, and allow potential employers and recruiters to find your profile more easily.

Now that you know how to go about writing status updates, and the benefits of doing so, it can be useful to learn about some do’s and don’ts or writing status updates on LinkedIn.

Don’ts:

  • Never ask directly for a job. It is too direct, awkward and doesn’t show the value you have to offer.

Do’s:

  • Share relevant professional activity and associated insights. Such as a convention you have recently attended.
  • Pose business related questions that can start a discussion that might gain the attention of recruiters/people.
  • Keep your feed filled with articles that make you look intelligent and refined in your area of expertise. Recruiters love when you do this.
  • Comment on others statuses. Think of this practice as a form of networking on LinkedIn. This practice will also help to keep you more visible on the social network.

Have a look at the video for more context and examples.


Templates To Ensure Your LinkedIn Invitations/Messages Are Not Ignored

linkedin invitation message templates

LinkedIn has changed the way we network for the better.

However, many people fail to customize aspects of their LinkedIn actions in a way that allows them to truly stand out from the millions of members on the site.

Just ask yourself, when is the last time you received a connection invitation that did not simply use the generic template of “I’d like to add you to my professional network on LinkedIn.”

While this template is clear enough, it lacks a feeling of individuality and zest that is useful in attracting people to accept your invitation. Especially when you are adding someone you may not know well in person, a personalized message can help set you apart from the many other users who may be trying to connect with them on a daily basis. With 300 characters at your disposal, you should be optimizing every important connection invitation you extend.

Not every person you try to connect with will warrant the same kind of invitation message. However, having a base template for different categories of people can provide a great starting point.

To help you on your journey to a more robust and useful professional network on LinkedIn, here are some category based templates that you can use:


Past Co-Workers

Dear [Insert Name Here],

Working with you at [Insert Company Here] was wonderful. Your ability to [Insert Specific Task Here] was always extremely helpful for keeping the workplace up and running. I cannot imagine how we would have gotten along at [Insert Company Here] without your continuous hard work. Please accept my invitation so we can catch up about what is going on over at [Insert Company Here].

Best,

[Insert Name Here]


Network Event Connections

Dear [Insert Name Here],

It was a pleasure meeting you at [Insert Event Here]. I had an excellent and informative time. I found the opportunity to learn about [Insert Task Here} from you very valuable. Please accept my invitation so we can stay connected from now on.

Best,

[Insert Name Here]


People from a Common LinkedIn Group

Dear [Insert Name Here],

I’ve gained a lot from the material you post about [Insert Topic Here], as I also deal with these issues in my field of work. I particularly enjoyed the information I gained from your posts regarding [Insert Post Here] that you shared recently. Please accept my invitation so I can continue to interact with you and the great content that you post.

Best,

[Insert Name Here]


People you want to Collaborate With

Dear [Insert Name Here],

Your work on [Insert Accomplishment/Task/Project Here] was highly impressive. I also work as a [Insert Field Here} and would be interested in hiring you/working with you to help me [Insert Task/Job Here]. Please accept my invitation so I can inform you more about the project. I look forward to possibly working with you.

Best,

[Insert Name Here]


New Co-Workers

Dear [Insert Name Here],

I am looking forward to developing a more thorough work relationship with you at [Insert Company Here]. The [Insert Company Here] team’s ability to find innovative solutions to [Insert Company Specific Tasks/Service Here] has really inspired me to perform to my fullest ability. Please connect with me so that I can benefit from your insight as a veteran member of [Insert Company Here.].

Best,

[Insert Name Here]


Casual Acquaintances

Dear [Insert Name Here],

It was great meeting you through [Insert Mutual Acquaintance Here]. Please connect with me so I can learn more about what you do over at [Insert Company Here]. It seems like fascinating and worthwhile work.

Best,

[Insert Name Here]


People You Have Respect For

Dear [Insert Name Here],

I cannot express how much I respect the work you do in the [Insert Industry Here] industry. Your work has been inspiring to me and I was very impressed with the recent work you did on [Insert Task/Project/Etc. Here]. If you will do me the pleasure of connecting with me I would love to pick your brain at some point about your approach to what you do.

Best,

[Insert Name Here]


Recruiters

Dear [Insert Name Here],

I located your information through [Insert Page/Contact/Etc. Here] and wanted to discuss possibly working with [Insert Company Here} on [Insert Project/Task/Function/Etc. Here] in the future. If you will please connect with me I would love to set up a discussion in the future to discuss whether or not I would make a good fit for a [Insert Position Here] position at [Insert Company Here].

Best,

[Insert Name Here]


Alumnus

Dear [Insert Name Here],

Remember me from [Insert School/Tech Program/Etc. Here}? I was excited to see you landed a gig working on [Insert Task/Job/Career Here} like you always wanted to! Please connect with me so we can catch up and I can learn more about what you are doing at [Insert Company Here].

Best,

[Insert Name Here]

Using Social Media In Your Job Hunt – Expert Interview with Joshua Waldman

singapore-linkedin-social-media-job-hunt-search

From time to time, Joshua Waldman hears from clients looking for jobs that LinkedIn just doesn’t work.

“My response is simple, ‘Have you been using it actively, or just waiting for opportunities to fall into your lap?’ ”

The key to success on LinkedIn is creating a nice-looking profile (visit here to find out if yours is good enough) and then reaching out to people. Joshua recommends setting a goal of contacting at least three people every day.

He quotes Mark Zuckerberg, who said the power of Facebook is Engineered Serendipity when discussing the networking power of all social media.

“You can engineer your own serendipity simply by putting yourself out there more,” he says. “Post. Connect. The more you do, the more chance something great will come to you.”

Joshua is the founder of Career Enlightenment, which among other things, offers professional LinkedIn Profile writing services. Here, he discusses best practices for using LinkedIn and other social media when hunting for your next job. Read on:


Tell us about Career Enlightenment. What services do you offer? Who should be using them?

We offer Professional LinkedIn Profile writing services, training and certification classes. Any job seeker who knows the importance of LinkedIn for their success should be working with a professional writer.

We also work with schools and government organizations to teach them how to teach social media job search skills.


What are the smartest things everyone searching for a job right now should be doing?

Networking.

That’s where jobs come from way more than job boards.

For example, my wife just graduated from school and was looking for work. She did the job board thing. But then we had some friends over for dinner and their daughter works for a temp agency. So Lily, my wife, followed up and got in their database; and her resume was flagged as a referral.

Several months later, she got a call to see if she can start the very next day at a medical imaging center. No one else was called for this opportunity. She had no competition at all.

That’s the power of networking.


How should job seekers be using social media?

Social media is an extension of someone’s networking. That’s the whole point. Every online decision you make will either improve or break down your networking.

For example, do your profiles make it easy for other people to know what you do and how you can add value to them?

Do your posts enhance your personal brand or detract from it?

When you message someone, are you taking their point of view, or are you just asking for favors?


What shouldn’t they be doing on social media?

Beyond the obvious (not posting inappropriately), the biggest mistake I see people make is not posting frequently enough.

Believe it or not. Maybe there’s a shyness, or an apology people feel. But you have every right in the world to share your voice, and for that matter to reach out to new people and ask for the connection.

Here are my recommended daily averages for posting to the big three:

Facebook: Three to five times/day
Twitter: Five to 20 times/day
LinkedIn status updates and/or groups: One to two times per day


What are some best practices for writing your LinkedIn profile?

The big gotcha when I teach resume writers this skill is to stop copying someone’s resume and putting it online.

Your LinkedIn profile is not your online resume. It’s a platform for creating meaningful connections.

When writing a LinkedIn profile, my writers always start from scratch and they focus on storytelling in the first person.

The reason why this works so well is that the reader of your profile has a screen up in front of them – about the same distance away from where you would be if you two were having coffee. It’s a very intimate medium.

When they read your profile, they’ve already looked at your photo, so they have your voice running in their head. So you want to talk to them like you would anyone you were having coffee with.

Another biggie is the use of the professional headline. Most people just have their job title there.

Although it’s good to have your job title there, chances are it hasn’t even come close to using up all 120 characters of space in that area. This is a great opportunity to tell someone why they should click on your profile out of all the others on the search results page.


How are employers researching recruits online today?

According to Jobvite, about 94 percent of all recruiters surveyed use LinkedIn to source candidates.

That means they open up a people search, enter some keywords, specify a location, and get a list of possible matches in order of connection. First-degree connections appear first and so forth.

And they look at pictures and headlines to determine which profiles to click on.


What should job seekers do to shore up their online reputations ahead of their job search?

First, you should just Google yourself. Your future boss is doing it right now. Do you like what they’ll see?

If not, you actually need to start publishing more content. This will essentially bury the bad stuff and start to grow your SERP (search engine results page).

A great tool you can use, which is free, is the Brandyourself.com Google audit.


What’s one of your favorite stories about a job hunter leveraging social media to land a job?

I had a blog reader who wanted to work for Symantec in Ohio.

She started networking like crazy with LinkedIn. After three months or so, she saw a job open up on a job board saved search. So she applied.

But then she called her closest contact at Symantec that she cultivated over the previous months to say that she applied and would they mind letting HR know. The contact did this, her resume was flagged as a referral, and she was called the very next day.

A few weeks later she was hired.

This kind of thing happens all the time.


What other tried-and-true advice can you offer job seekers today? Something you find yourself repeating over and over?

First, know your message. Know what you’re good at and why someone would want to hire you, your value.

Second, translate that message into social media profiles. Make sure your Twitter, Facebook and LinkedIn Profiles all reflect that message clearly. You can also use Instagram to get more social media activity, includes even buy likes on Instagram to help you get more mediatics.

Finally, use that platform to initiate info interviews with as many people as possible. I have some templates you can use for that for free here.

Your Profile Picture Matters During Your Job Search. Learn How to Get a Perfect One

linkedin profile picture

With an extensive amount of job search activities taking place online, having a good profile picture can make you stand out from the pack of applicants.

While choosing a candidate based on looks is obviously not allowed, a profile picture does have an impact and does influence the selection process.

Since you have some control over your profile pic, you need to make sure it’s creating a positive impression on recruiters and hiring managers.

Keep reading to learn more about its importance and how to have a great profile picture.


HIRING MANAGERS WILL GOOGLE YOU. SO PUT YOUR BEST FOOT FORWARD.

When you’re applying for a position, it has become common practice for hiring managers to search for candidates online. That means they will likely find many of your social media accounts and briefly check them out.

Studies say it takes only 100 milliseconds to draw a conclusion about you from your profile picture. This first impression can be completely different depending on your expression and other aspects of your picture.

In one such study, participants were given photos of two people and asked to pick which person had higher levels of extraversion and trustworthiness.

The results were interesting. When just slight facial expressions were modified in the photos, the conclusions drawn by participants were quite different.

profile picture job search

Recent research shows that your profile picture goes a long way in affecting your friends’ reactions as well. For instance, if you ask a friend to do a favor during your job search, they’re much more likely to do it if they like your profile photo.

Since a picture is only a moment in time, it can’t possibly capture our entire personality. Therefore it is vital that you pick a photo that puts your best professional foot forward.


WHY WE OFTEN PICK THE WRONG PROFILE PHOTO

Scientists have seen in study after study that we often judge ourselves a lot less harshly than we do others. This principle is called “self-enhancement.” And we do this by believing that we’re more objective than our peers. In a sense, we believe that we think more clearly than other people.

Because we believe we’re being objective, we don’t often pick the photo that does us justice.

We judge photos of ourselves differently from how other people do. This happens because we know too much about ourselves and have insider information which others do not. We have stored up so much information about who we are and how we think we look over the years, that we have trouble being objective.

A perfect example could be those photos you took while on your hiking trip. Once you got to the top of the mountain, you were feeling proud and confident that you made it to the top. And so you might choose one of those pictures assuming others will be able to see the pride, confidence and determination, that you were feeling. Unfortunately, what we’re feeling in the moment often doesn’t translate into the photos themselves. That leaves a lot of space for others to interpret the photos as they see.

Additionally, we may have difficulty getting past our feelings about ourselves. If we have a feature we dislike, we might enhance its importance in our mind. Therefore, when looking at a photo, familiar thoughts might enter our mind and we might discard any photo that we believe highlights our flaws.

This tendency influences which photos we choose. Although a certain photo might have our best smile and a great composition, we might get rid of it because we feel like it shows our perceived flaw. And contrastingly, if we have a favorite feature, we might trash any photos that don’t highlight it even if they’re not the best photos in the bunch.


GET THE PERFECT PROFILE PICTURE

In an effort to help people get the perfect professional profile photo, PhotoFeeler conducted an 800 profile pic study and got 60,000 ratings of their perceived influence, likeability, and competence.

The photos went through an extensive process in order to control for variables like darkness and brightness in order to give the most accurate results.

So what were the study’s takeaways?

Eyes

  • Take off the sunglasses. In the study likeability dropped for profile pics with shades.
  • On the other hand, eyeglasses actually increased scores in perceived competence and likeability.
  • Eye obstruction from hair, glare, or a shadow didn’t drop a photo’s likeability. But its ratings on competence and influence did suffer.
  • Slightly squinted eyes got higher scores for competence, likeability, and influence. It’s been shown that wide open eyes denote fear while “squinched” eyes portray confidence.

Face

  • Photos that have a shadow line outlining the jaw increased scores across the board.
  • If a photo didn’t have any smile, likeability took a huge drop while perceived competence and influence also fell.
  • Smiling delivered higher scores across the board. Interestingly, a closed mouth smile boosted scores about half as much on likeability and didn’t affect competence or influence.

Body

  • Formal clothing increased ratings of competence and influence dramatically. This is an important tip for job seekers.
  • A bust (shoulders & head) or torso (head to waist) shot is preferable. Face-only close-ups dropped likeability scores and full-body shots showed a drop in competency.
  • In a surprise, PhotoFeeler’s study showed that where the photo was taken had no statistical impact on results.

Photo Editing

  • If a photo is too dark like one that mimics nighttime or a darkroom, the likeability scores dropped.
  • On the other hand if the colors are too highly saturated, likeability, competence, and influence scores all dropped.
  • Black and white photos did not produce any statistically significant results.

best profile photo for social media job search

 


As we’ve seen, your profile picture plays a huge part in your online presence.

And if you’re looking for a new job, spending some time finding the best picture is well worth the effort. As salesmen and marketers have known for a long time, image is important. So now that people are able to see what you look like online with a simple search, investing time into your profile picture is not vanity, it is pragmatism.

You can either implement the tips in this article by yourself, or hire a professional photographer to help.

And if you want insights into what your profile photo says about you, try an analysis by the PhotoFeeler tool.

How to Utilize LinkedIn So Recruiters Call You

linkedin job search singapore

With more than 330 million people registered with LinkedIn, the opportunities for finding jobs, and being found by hiring managers/recruiters is great. But many people haven’t adapted their profiles to facilitate being found and to encourage recruiters to call.

Keep reading to learn how you can get recruiters to call you, by using your LinkedIn profile.

Connect with as Many Recruiters as Possible on LinkedIn

Adding many connections on LinkedIn including recruiters in your industry, has many benefits. Because 93% of recruiters on LinkedIn use it to search for candidates, you’re opening up your potential job search/career network.

Also when recruiters search for candidates on LinkedIn, the results are organized by the degree of connection (1st, 2nd, Group, etc). While the LinkedIn search algorithm is a mystery, keyword density/placement, number of recommendations, degree of connection, and having a picture all play a role in getting to the top of the list.

The more recruiters you have in your network, the greater the chances of you showing up on their search list. By connecting with recruiters, you’re also making their job easier since they now have another qualified candidate to add to their database.

How to Find Recruiters in Your Industry/Function

In order to get recruiters to call you, you need to find them and get connected on LinkedIn. Find the recruiters in your industry in just 5 simple steps.

  1. Open up the advanced search feature.
  2. Filter by the location you want to work in.
  3. Then filter by the industry or current company.
  4. Then try keywords such as “recruiter.”
  5. You can also search by specific roles like ‘Marketing’ to get more specific results.

As you start to search for recruiters to connect with, start with as many specific filters as you can and then gradually take some off in order to grow the size of the list.

Now Connect to Recruiters

Using the list you created from the previous step, send the recruiters an invitation to connect.

For many second degree connections, you’ll be able to simply click the “Connect” button to the right of their name and an invitation will be sent.

If that doesn’t work, try clicking on their name to open up their profile, then click Connect from inside their profile.

If that doesn’t work either, and also for third degree connections, you will see the following options:

 

recruiters linkedin jobs singapore

 

You’re in luck if you have some overlap in your work/education background. If not, then go to the recruiter’s profile and scroll to the bottom to see which LinkedIn Groups they are a part of. You can try joining one of those Groups and then often you’ll see another option for Groups, on the ‘How do you know XYZ’ screen. Select that and send your invitation.

Where possible, customize your invitation message to tell them that you noticed they were a recruiter, you’re open to opportunities and why you are a good/relevant candidate.

Now that you know how to use your LinkedIn profile to get recruiters to call you, start getting connected!

Sources and references: Joshua Waldman, who is a job search expert and author of the book Job Searching with Social Media For Dummies.