Many of us want to work for an employer that has a great/strong brand.
In case you’re wondering which Singaporean companies have the strongest brands, a report by Brand Finance Asia Pacific has the answers.
DBS maintained its position and the best and most valuable brand in Singapore. It has been the best brand for four years in a row.
OCBC came in second place (up from 4th last year) and UOB took the 3rd spot (up from 5th last year).
This is the first year where the top 3 places are all taken by banks.
According to Samir Dixit, Managing Director at Brand Finance Asia Pacific – “Though the financial services sector is not a leading category for brand value dominance, Singapore has defied this trend, indicating both the importance of the banking sector in the region as well as the lack of concentrated brand building efforts by other brands.”
Singapore Airlines and Wilmar Industries were in 4th and 5th places respectively.
HERE ARE THE TOP 10 BRANDS IN SINGAPORE (2016)
- DBS Group Holdings.
- OCBC Bank.
- United Overseas Banks.
- Singapore Airlines.
- Wilmar International.
- Great Eastern Holdings.
- Keppel Corporation.
- Frasers Centrepoint.
- Sembcorp Industries.
For more details you can view the entire report here.