Job seekers in Singapore have lots to choose from regarding attractive employers. Randstad Employer Brand Research just released its Singapore 2017 report on the top 20 most attractive employers.
Google came in first, followed by Changi Airport and ExxonMobil.
The most appealing aspect of Google is its strong reputation for innovation.
The study used nine employee value proposition (EVP) drivers to measure company attractiveness across all job sectors. Several firms were present, including the top three already mentioned, as well as Proctor and Gamble, Shell, Intercontinental Hotels Group, IBM and several banks.
EVP factors that attract workers to a company often include salary, career advancement opportunities, challenging work, innovation, and learning and development opportunities.
Google came out on top of the company attractiveness scale, with a whopping 78 percent of respondents stating it was their job destination of choice. A close second was Changi Airport Group, and it was the fourth consecutive year that the airport ranked within the top three companies. Changi Airport Group was ranked first last year.
Jaya Dass, the country director for Randstad Singapore, noted that while the ranking was done on local organizations, these same brands are some of the world’s best-known and biggest companies.
More and more, companies turn to studies like the Randstad report to help in their recruiting and hiring practices. Many organizations find it increasingly difficult and competitive to attract the critical talent they need in the Singapore market.
There is often a disconnect between the critical EVP areas from the employer point of view compared to the employee point of view, as outlined in this 2014 study by Towers Watson.
As per the Towers Watson report, base pay and career advancement are strong influencers, but employees also need to have trust and confidence in the senior leadership of the company, a factor employers often overlook. Many companies continue to underestimate the impact that senior leaders have on employees.
Employee engagement is also a strong predictor of employee retention. Engagement plays a vital role in both attracting and keeping employees. Sustainable engagement in a company is a three-pronged approach.
CAREER CHOICE AND CHANGE
TRANSITION AND JOB SEARCH
WELL-BEING AND ADVANCEMENT
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